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What is visual merchandising?
visual merchandising is the strategic practice of designing, rearranging and formatting a stores layout to showcase products in an appealing and engaging way. From lighting displays to signage, showcases and shelving displays, everything attracts customers attention, and of course, you want to make sure that’s for a good reason!
Visual merchandising comes down to the way eveything in the store is formatted together, you can have the best product and coolest displays around, but if they aren’t setup in an appealing way, its almost as good as having nothing at all.
Where it begins
The process starts outside with your window displays and signage, then continues image with eye catching displays that lure the engaged customers into your store. Displays should then guide a customer through the store, influencing their path to highlight the key products in your store through strategic placement. Effective merchandising engages all senses, not just sight and sound, but smell and touch also play into a customers purchasing decision.
Why does it matter?
Visual merchandising acts as a “silent salesperson” we like to say, communicating your brand or businesses value and increasing sales by curating a shopping experience that’s enjoyable, and in many cases inspirational or unforgettable. Not only can it ensure customers are aware of promotions/deals and relevant product information, but It can allow for shoppers to visualise the products in their own lives.
Think about it!
When you go shopping and see a cluttered display with mixmatched products, do you usually go take a look? Or do you steer away?
Examples
Window Displays - the initial creative display designed to stop customers and grab attention
Mannequins - stylised with apparel based of the target market audience
Point of sale purchase - displays in/around POS registers designed to influence impulse buys
Product grouping - organising products by a collection, brand, theme, colour or use
Rampant Solutions
Here at rampant solutions our team of professionals offer a range of services tailored to your specific business. We offer assistance training staff and groups on business policies and procedures surrounding visual merchandising, which we can help you define and develop to maximise customer engagement and sales in your store.
Based in Perth, we have staff readily available to assist your visual merchandising needs. Wether you’re looking for someone to come tidy up displays on a day to day / weekly basis, or a whole team to help with a new fitout plan, we have a solution for you.
Our prices are very competitive - as an Australian owned and run business ourselves, we understand the true importance of supporting locals, our way to do so, is offering our services at competitive prices
providing small to medium business the resources to grow and develop
Book a chat with us today!
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